How Does SEO Work?
SEO (search engine optimization) is the practice of improving a website to increase its organic search engine results pages (SERPs). SEO involves various strategies which all work together to increase its ranking and organic traffic. Search engines are designed to rank websites based on their relevance, authority, and quality of content. In order to assess this criteria, search engines use complex algorithms that analyze a page’s content and meta tags; once this analysis has been complete, a search engine indexes and adds it into its search database. Once a user searches for that keyword, that page will be listed amongst…